Workflow optimization and content automation — Tommy Walker // The Content Studio
Tommy Walker
The Content Studio
Tommy Walker is the founder of “The Content Studio” a content marketing consultancy for high-growth B2B SaaS startups and enterprises who want to build industry-leading content marketing programs. Prior to founding The Content Studio, Tommy was the first marketing hire at Shopify Plus, and the Global Editor-in-Chief at QuickBooks. His long-term goal for “The Content Studio” is to release training for advanced content marketers hone their craft and progress in their careers.
Content Automation Course- Part 1 Workflow optimization and content automation — Tommy Walker // The Content Studio
- Part 2Content tips from the Ex-Editor-in-chief at Quickbooks — Tommy Walker // The Content Studio
Show Notes
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03:42What The Content Studio doesCurrently The Content Studio focuses primarily on workflow optimization and content automation for fast growing companies.
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07:27Building out workflow optimizations and content automationsBreak tasks down into smaller steps, identifying areas that can be automated along the way. Assess how it all works together and document the process.
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09:44Importance of executing processesYou have to try something to understand if and how it works. These trials help to pinpoint areas that are unnecessary.
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11:20Optimizing workflow processesIts all about examining the smaller steps in between to identify tasks that can be automated to remove the risk of inconsistency.
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12:48Where automation works bestAutomation still requires human input. People should work along with available automating technology to better optimize tasks.
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14:27Template creation for platformsTemplates should be formatted to fit with the platforms theyre being used on. They should decrease the workload of a human.
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17:25Automation and the workforcePeople will be more open to automation if it provides a beneficial solution for them and allows them to get more done efficiently.
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21:03Building automation around workforce non negotiablesPeople have processes they hold dear. You can instead figure out ways to optimize areas around that process for improvement.
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23:42Content workflow automation challengesThe process of understanding a companys workflows can be time consuming. Many factors are taken into consideration and difficulty increases with company size.
Quotes
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"What a lot of people aren't doing is workflow optimization and breaking down content silos within the company." -Tommy Walker, Founder, The Content Studio
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"A Polish study found that only 4% of companies surveyed were documenting their process." -Tommy Walker, Founder, The Content Studio
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"Taking the time to break down the steps can help you rebuild the system In a completely automated way." -Tommy Walker, Founder, The Content Studio
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"Documentation is incredibly important. I think companies sit down and they try to document a process that they don't know how to execute." -Benjamin Shapiro, Host, VOS podcast
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"If a person takes a day off, or they switch jobs, another person might not do the tasks the same. Its about looking at what can be taken out of human hands." -Tommy Walker, Founder, The Content Studio
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"I'm not trying to reinvent the wheel for what people are using or how they're doing it. I'm trying to reinvent how processes get done." -Tommy Walker, Founder, The Content Studio
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"Templates are not meant to be a replacement for people. They're meant to expedite people's work or limit their workload." -Benjamin Shapiro, Host, VOS podcast
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"With a recent client, I took a month and a half to understand the different teams, their overall process, and to find those intersection points where communication breaks down." -Tommy Walker, Founder, The Content Studio
- Part 1 Workflow optimization and content automation — Tommy Walker // The Content Studio
- Part 2Content tips from the Ex-Editor-in-chief at Quickbooks — Tommy Walker // The Content Studio
Tommy Walker
The Content Studio
Tommy Walker is the founder of “The Content Studio” a content marketing consultancy for high-growth B2B SaaS startups and enterprises who want to build industry-leading content marketing programs. Prior to founding The Content Studio, Tommy was the first marketing hire at Shopify Plus, and the Global Editor-in-Chief at QuickBooks. His long-term goal for “The Content Studio” is to release training for advanced content marketers hone their craft and progress in their careers.
Content Automation CourseUp Next:
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Part 1Workflow optimization and content automation — Tommy Walker // The Content Studio
The Content Studio’s Founder, Tommy Walker discusses the intricacies of optimizing your content and workflows. Understanding how a company exchanges information internally isn’t an overnight process. It takes time to strike the balance between automation and human beings. Today, Tommy talks about workflow optimization and content automation processes.
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Part 2Content tips from the Ex-Editor-in-chief at Quickbooks — Tommy Walker // The Content Studio
Founder of The Content Studio, Tommy Walker continues to share his strategies on workflow optimization and content automation. Businesses are always looking for ways to streamline and produce more. Though it takes a while to set up, having a good workflow in place will ultimately lead to better quality content. Tommy shares his tips as the former Global Editor-in-Chief at Quickbooks.
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