Workflow optimization and content automation — Tommy Walker // The Content Studio

The Content Studio’s Founder, Tommy Walker discusses the intricacies of optimizing your content and workflows. Understanding how a company exchanges information internally isn’t an overnight process. It takes time to strike the balance between automation and human beings. Today, Tommy talks about workflow optimization and content automation processes.
About the speaker

Tommy Walker

The Content Studio

 - The Content Studio

Tommy Walker is the founder of “The Content Studio” a content marketing consultancy for high-growth B2B SaaS startups and enterprises who want to build industry-leading content marketing programs. Prior to founding The Content Studio, Tommy was the first marketing hire at Shopify Plus, and the Global Editor-in-Chief at QuickBooks. His long-term goal for “The Content Studio” is to release training for advanced content marketers hone their craft and progress in their careers.

Content Automation Course

Show Notes

  • 03:42
    What The Content Studio does
    Currently The Content Studio focuses primarily on workflow optimization and content automation for fast growing companies.
  • 07:27
    Building out workflow optimizations and content automations
    Break tasks down into smaller steps, identifying areas that can be automated along the way. Assess how it all works together and document the process.
  • 09:44
    Importance of executing processes
    You have to try something to understand if and how it works. These trials help to pinpoint areas that are unnecessary.
  • 11:20
    Optimizing workflow processes
    Its all about examining the smaller steps in between to identify tasks that can be automated to remove the risk of inconsistency.
  • 12:48
    Where automation works best
    Automation still requires human input. People should work along with available automating technology to better optimize tasks.
  • 14:27
    Template creation for platforms
    Templates should be formatted to fit with the platforms theyre being used on. They should decrease the workload of a human.
  • 17:25
    Automation and the workforce
    People will be more open to automation if it provides a beneficial solution for them and allows them to get more done efficiently.
  • 21:03
    Building automation around workforce non negotiables
    People have processes they hold dear. You can instead figure out ways to optimize areas around that process for improvement.
  • 23:42
    Content workflow automation challenges
    The process of understanding a companys workflows can be time consuming. Many factors are taken into consideration and difficulty increases with company size.

Quotes

  • "What a lot of people aren't doing is workflow optimization and breaking down content silos within the company." -Tommy Walker, Founder, The Content Studio

  • "A Polish study found that only 4% of companies surveyed were documenting their process." -Tommy Walker, Founder, The Content Studio

  • "Taking the time to break down the steps can help you rebuild the system In a completely automated way." -Tommy Walker, Founder, The Content Studio

  • "Documentation is incredibly important. I think companies sit down and they try to document a process that they don't know how to execute." -Benjamin Shapiro, Host, VOS podcast

  • "If a person takes a day off, or they switch jobs, another person might not do the tasks the same. Its about looking at what can be taken out of human hands." -Tommy Walker, Founder, The Content Studio

  • "I'm not trying to reinvent the wheel for what people are using or how they're doing it. I'm trying to reinvent how processes get done." -Tommy Walker, Founder, The Content Studio

  • "Templates are not meant to be a replacement for people. They're meant to expedite people's work or limit their workload." -Benjamin Shapiro, Host, VOS podcast

  • "With a recent client, I took a month and a half to understand the different teams, their overall process, and to find those intersection points where communication breaks down." -Tommy Walker, Founder, The Content Studio

About the speaker

Tommy Walker

The Content Studio

 - The Content Studio

Tommy Walker is the founder of “The Content Studio” a content marketing consultancy for high-growth B2B SaaS startups and enterprises who want to build industry-leading content marketing programs. Prior to founding The Content Studio, Tommy was the first marketing hire at Shopify Plus, and the Global Editor-in-Chief at QuickBooks. His long-term goal for “The Content Studio” is to release training for advanced content marketers hone their craft and progress in their careers.

Content Automation Course

Up Next: